Concept
A set of muscles almost everyone uses every day, and yet a sport has barely ever focused on them. The muscles of the face.
Our idea is to build a sport around exactly those muscles. Using face recognition and AR, we turn facial movement into competition.
Age, gender, ability — none of it matters here. Even people who think of themselves as not athletic can join in, as long as they have a face. The exhaustion afterwards is unmistakably a sport's, and yet the whole thing is funny and warm. A completely new kind of digital sport.
