Concept
A set of muscles almost everyone uses every day,
and yet a sport has barely ever focused on them.
The muscles of the face.
Our idea is to build a sport around exactly those muscles.
Using face recognition and AR, we turn facial movement into competition.
Age, gender, ability — none of it matters here.
Even people who think of themselves as not athletic can join in, as long as they have a face.
The exhaustion afterwards is unmistakably a sport's,
and yet the whole thing is funny and warm.
A completely new kind of digital sport.
